COCA-COLA HBC EURASIA
COCA-COLA AND DOBRY VIDEO WALLS
Design & Development of POSM
(English) BRIGHTEN developed and implemented these projects to drive the consumer demand in cross-category retail sections. The task was to attract consumers to the product and to highlight the use of drinks coupled with various dishes of the world's cuisines. Video tutorials with different recipes were screened on the walls, with different dishes from steaks to pasta and pizza. The video walls were integrated into the real POS design and deployed in the sections as follows: gastronomy – Coca-Cola, ready-to-eat food – Dobry, and pizzeria – Coca-Cola.