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BRIEF

CLIENT

BMW

PROJECT

PROTRUDING WALL FOR CAR DEALERS

OUR ROLE

Concept & Production

Two new BMW cars were presented against the backdrop of a protruding exhibition wall at the Geneva motor show. The highlight of this extravagant background was 183 light cutouts made in the form of diamonds. The wall itself was a composition of two spherical segments with a sphere diameter of 16 m. Each of these segments with the dimensions of some 5.3 x 12.0 m, consisted of six separate yet interconnected elements. A 2.7 x 5.0 m template was used for the production thereof. The light cutouts required 183 patterns.

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