LEADING GLOBAL MANUFACTURERS IN THE FMCG SEGMENT
SMART VIDEO SHELFTALKER
Design & Development of POSM
For the world's largest beverage company, BRIGHTEN developed the Smart shelf talker. To date, this project has no analogues in Russia. The design incorporates the latest IT-equipment, special software, a special microchip, custom-shaped video screens and the original case. The shelf talker's IT-system allows identifying the consumer approaching the display by his or her gender and age. By making use of a developed algorithm, the system choose the video content to show to the buyer. In parallel, the system collects detailed statistics and examines the purchasing activity to be transmitted online to the Customer's server. We implemented this project for an agency which was the official supplier of one of the largest FMCG manufacturers.