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BRIEF

CLIENT

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PROJECT

Transparent video screens integrated into the existing refrigeration equipment

OUR ROLE

Design & Development of POSM

Advertising makes no exceptions for anyone. Be it drinks, jewellery or machine engineering. Successful is the one who could express himself clearly, using a creative and innovative approach. As ordered by Danon, the BRIGHTEN Group developed and manufactured interactive doors for refrigeration equipment (RE). In addition to the inviting, dynamic video content, which, by the way, allows using animation of any level of complexity, consumers have the opportunity to see the product itself as displayed on the freezer's shelves. Thus, apart from the WOW-effect one can hardly miss, the buyer can see the entire range of products displayed, without performing unnecessary actions, such as opening the refrigerator door.

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