BRIEF

For BACARDI RUS, one of the market leaders, surprising its customers is the second nature. On the eve of season 2016, BRIGHTEN was tasked to design and manufacture a non-standard pallet structure inspired by a swinging party, which task was successfully accomplished. The BACARDI Party project turned out to be impressive and fashion-forward. To create a specific atmosphere, we built an installation using speakers, which, along with the logo, were backlit. The product itself was placed over the entire palette surface to let any customer have easy access thereto. The overall dimension of the installation is 2,400x1,200x1,700 cm.

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