COCA-COLA & JACK DANIELS
Design & Development of POSM
Can you imagine Rock and Roll without a guitar? You can't, right? Similarly, you can't imagine a party uncoupled from Jack+Coke So we decided to use the guitar as the main musical symbol to pair each drink with its own instrument. What we got exceeded our expectations. In this slide, you can see the collaboration of the most attention-getting musical genre and the world-famous and favorite drinks.