COCA-COLA & JACK DANIELS
Design & Development of POSM
In 2017, BRIGHTEN won the creative tender of Coca-Cola. Subject: Development of "Jack Daniels + Coca-Cola" POSM for HoReCa! Assignment: Built POSM inspired by the motto "Jack and Coke, the Taste of Rock" Outcome: BRIGHTEN won Decision: the synergy of music and whiskey ageing in oak barrels. We were very sensitive to details: genuine wood, premium finishes. We manufactured only a series of ice buckets and fiberglass prototypes.