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BRIEF

CLIENT

COCA-COLA & JACK DANIELS

PROJECT

"BARREL" GLORIFIER

OUR ROLE

Design & Development of POSM

In 2017, BRIGHTEN won the creative tender of Coca-Cola. Subject: Development of "Jack Daniels + Coca-Cola" POSM for HoReCa! Assignment: Built POSM inspired by the motto "Jack and Coke, the Taste of Rock" Outcome: BRIGHTEN won Decision: the synergy of music and whiskey ageing in oak barrels. We were very sensitive to details: genuine wood, premium finishes. We manufactured only a series of ice buckets and fiberglass prototypes.

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