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BACARDI RUS
PROJECT
MOJITO DISPLAY
OUR ROLE
Design & Development of POSM
The MOJITO display we made has a dual purpose. First off, image and public perception! A full-screen monitor is embedded in the left part, which broadcasts commercials. And secondly, the design itself implies an extensive display of the BACARDI you cannot help but taking off the shelf. At the bottom, there is an installation of artificial oranges varying in names and shapes. With all these pros, the display has another one: it occupies one pallet position, it is space-effective, easy to move to different outlets, and the cost of renting the space in the store is low.
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