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BRIEF

CLIENT

COCA-COLA HBC EURASIA

PROJECT

ADEZ VIDEO shelf talker

OUR ROLE

Design & Development of POSM

Within the extremely pressing deadlines (11 days), BRIGHTEN created something that had never been in existence before, namely an interactive video shelf talker with hi-screen quality content. The task of the design is to introduce consumers to lactose-free ADEZ milk, a new product of The Coca-Cola Company. The design consists of 30 mini TVs equipped with personal micro-air conditioning, which are combined in a network using the software. The content includes image video fragments, tutorial-like information, and electronic price tags.

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